Strategic Google Ads PPC Delivers 96.05% ROAS for Prominent Roofing

Return on Google Ad spend within 3 months

Prominent Roofing Overview

Prominent Roofing are Waterproofing Contractors in the Gauteng and Western Cape regions with a professional track record of 20 years. Known for their excellent customer service, attention to detail and willingness to go the extra mile, Prominent Roofing is the go-to Waterproofing Specialist in Gauteng and the greater Cape Town region.

Challenges with Previous Marketing Agencies

Prominent Roofing previously worked with a digital marketing agency, but the high costs made it unsustainable. They were spending between R17,500 and R20,000 per month on Google Ads PPC campaigns in Gauteng alone.

Without clear ROI tracking or measurable performance insights, the escalating costs became unmanageable, forcing them to pause their Google Ads and PPC services to avoid excessive spending.

Prominent Roofing’s Solution and Strategy

I bumped into the director of Prominent Roofing in charge at the Cape Town branch. After a brief discussion, I took his details and offered to conduct market research to assess the waterproofing industry in both Gauteng and the greater Cape Town region.

To provide valuable insights, I conducted a free audit of Prominent Roofing’s website and Google Ads potential to evaluate their target market, customer search behaviour, and overall market opportunity.

The following elements were included in the audit:

Website Audit

• Website health check
• SEO ranking analysis
• Landing page & online traffic strategy

Google Ads Audit

• Keyword analysis & search demand
• Competitor benchmarking
• Cost-per-click (CPC) projections
• Estimated monthly ad spend

Following my research, I presented the findings to Prominent Roofing, but their primary concern remained cost control—fearing their Google Ads spend would exceed R15,000 per month alongside the PPC management fee.

After two detailed meetings, we aligned on budget expectations, a fixed monthly service fee, and a structured Google Ads PPC strategy, ensuring cost-effective lead generation without overspending.

Return On Investment

We onboarded Prominent Roofing in January 2025, and the results have been outstanding. Any concerns about marketing expenses exceeding R20,000 were quickly put to rest as high-quality leads started coming in and the Google Ads expenditure were under budget expectations.

As of March 18, 2025, Prominent Roofing’s total Google Ads spend was just R16,202.76, generating a direct revenue of R410,000. This translates to an impressive Return on Ad Spend (ROAS) of R393,797.24, delivering a 96.05% return on their Google Ads investment.

Results & Return on Investment (ROI)

Onboarding Date: January 2025
Results Measured Until: March 18, 2025

Key Outcomes:

• Google Ads Spend: R16,202.76
• Total Revenue Generated: R410,000
• Return on Ad Spend (ROAS): R393,797.24
• ROAS Percentage: 96.05%

Why Choose Cape Marketing Agency as Your PPC Agency?

At Cape Marketing Agency, we are a results-driven digital marketing agency with a team of Google Ads specialists dedicated to helping businesses scale cost-effectively through strategic Google Ads services.

Included in our Google Ads (PPC) packages:

• ROI-Focused Google Ads Strategies – We optimise campaigns for maximum profitability.
• Fixed Fee PPC Management – Transparent pricing, no unexpected ad budget spikes.
• SEO + PPC Synergy – We integrate SEO best practices with Google Ads to enhance long-term success.