Top Marketing Agency Cape Town | Digital Marketing & Web Design
Google Ads Case Study: Landscaping Business – The Green Zone
How we generated over R950,000 in revenue through a conversion-focused website and Google Ads strategy.
A data-driven digital marketing approach designed to generate consistent, high-quality leads for a Cape Town-based landscaping business.
Campaign Overview
The Green Zone partnered with Cape Marketing Agency to modernise its brand, improve its website, and generate consistent leads through Google Ads.
The project focused on building a strong digital foundation by combining a conversion-focused website with a targeted Google Ads strategy. The goal was to create a scalable lead generation system that would consistently attract and convert high-intent customers in the Cape Town market.
Campaign Results
Key Metrics:
- Google Ads Spend: R30,990
- Total Revenue Generated: R950,059
- Return on Ad Spend (ROAS): 3,000%+
- Total Leads Generated: 144
- Leads Converted: 38
- Sales Conversion Rate: 26.39%
- Average Cost Per Lead: R530
The Challenge
The Green Zone operates in a competitive local services market where customers often compare multiple providers before making a decision.
The business required:
- A modern, professional brand identity
- A website that builds trust and drives enquiries
- A consistent flow of qualified leads
- A marketing strategy with measurable return on investment
The existing website did not effectively showcase their work or convert visitors into enquiries, limiting the performance of paid advertising.
Our Website & Google Ads Strategy
To address these challenges, we implemented a combined strategy focused on both website performance and Google Ads.
- Website Redesign & Branding
- Modernised brand identity
- Improved user experience and navigation
- Clear service positioning
- Strong call-to-action placement
- Visual portfolio showcasing completed projects
- Conversion-Focused Landing Pages
- Pages aligned to specific services
- Structured content for lead generation
- Clear enquiry pathways
- Mobile-optimised experience
- Google Ads Campaign Setup
- Targeted high-intent search terms such as:
- landscaping services Cape Town
- irrigation systems Cape Town
- garden design services
- Structured campaigns based on services
- Precise keyword targeting and negative keyword control
- Ongoing Campaign Optimisation
- Weekly performance monitoring
- Ad copy testing and refinement
- Budget allocation to top-performing keywords
- Continuous improvement of conversion rates
Performance Insights
- The combination of a strong website and targeted Google Ads significantly improved lead quality
- Conversion rates increased due to better alignment between search intent and landing pages
- Consistent lead generation created a predictable sales pipeline
- High-value jobs contributed to strong overall return on investment
This campaign demonstrates that website performance is directly linked to Google Ads success.
Client Feedback
“Cape Marketing Agency transformed our brand from average to great. Our original website was skillfully and beautifully revamped to showcase our work with costing. I highly recommend Cape Marketing Agency if you are serious about taking your business to the next level.”
— Stephen Hetherington, The Green Zone
About The Green Zone
The Green Zone is a landscaping and irrigation contractor based in Cape Town, offering professional services for residential and commercial clients.
With over 20 years of industry experience, the company has built a strong reputation for quality workmanship, reliability, and attention to detail.
Conclusion
This case study demonstrates how combining a high-performing website with a targeted Google Ads strategy can create a scalable and predictable lead generation system.
By aligning website design with search intent and continuously optimising campaigns, Cape Marketing Agency successfully helped The Green Zone grow its revenue and improve marketing performance.
For Google Ads, PPC management and performance marketing services, visit AdsEngine.